CHARLIE COMPANIES shows how they created their new NFL Network ID’s in this video below. Using Cinema 4D, they seemed to have camera mapped a flat image (after cutting it up in Photoshop) onto 3D geometry and added a bone system for some slight movement. The key to this technique is to not travel to far on an angle one way or the other, or you will start to see the imperfections of a flat image being wrapped around geometry. Very well done, love the breakdown!
Gotta love movies that you stay to watch the end credits, because you know even that is going to be awesome. It’s awesome how they still nod to the comics, PROLOGUE and their team killed it. Check it out below!
Continuing the summer theme, NATHAN LOVE just released their new SUMMER CUTS reel! Not much to say about this one, just press play and enjoy the awesomeness…
In celebration of Summer, I have been working from the beach so my apologies for the lack of posts! But we are back now with some awesome summertime work! CAPACITY just shared their new summer branding montage for CW, check it out below!
The first 3/4 of this spot is really well done with a great concept. The subtle and not-so-subtle changes around the main character are great, and the evolution through time reads extremely well. For such a strong spot at the top, I did think the end could have been a bit stronger rather than throwing the brush up into the sun and having it transform. All in all, some great inspiration here. Check it out below!
I’m sure you have seen this floating around the commercial breaks. NATHAN LOVE creates “Carl the kind crab” for Kellogs. Thought I’d share this, brings back memories from those crazy cereal commercials growing up, glad it still carries on somewhere.
I’m not sure if words can even do this one justice…You may just have to check out the breakdown below…
So I posted the original version a little while ago, and now here is the behind the scenes for PSYOPS new “RETHINK BUTTS” ad. It includes a breakdown of style frames, previz, animatics, and render passes. Check it out below.
An awesome look at the making of Panera’s new “Live Consciously / Eat Deliciously by 1st Ave Machine! It’s always a breath of fresh air to see things done practically once in a while, even if it can be done just as easily in 3D.
SEE ORIGINAL SPOT HERE:
Such an amazing way to represent a global problem. PSYOP re-imagines the inside of a cigarette, making it a vast world of toxic waste. Check it out below!