MAKEVISUAL shares BEHIND THE SCENES for anti smoking PSA, “Kill the habit”

It’s always awesome when companies share their original thought process, sketches and on set production.  MAKEVISUAL shows us how this campaign was conceptualized from storyboard sketches, how they had the facial expressions interact with the animated character over green screen and the final shots. Very cool, many thanks for that.  Also, take notice at how clean their green screen was, and how it was consistently lit.  I’ve worked with some good and some very bad green screen footage..And if their footage looked as good as the stills here, the on-set team probably saved production a ton of money, just in keying hours alone.

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