First off, I love the concept. I like the marketing strategy behind it and although it’s a little messed up, thousands of these seals don’t make it during the breach period off the coast of South Africa. With that said, it looks like the shark footage was a roto of previous shark week footage. The handy-cam and chaotic acting definitely sells the spot. What do you think?
So I went to see MONSTERS UNIVERSITY this weekend, and was excited to see PIXAR’S new short like they have before every new movie. They called it BLUE UMBRELLA. The style was quite different from their usual look, taking a much more photo realistic approach. At some points I couldn’t tell if it was real footage composited with the 3D characters. The music (by Sarah Jaffe) and the story worked perfectly, and it looked absolutely gorgeous. Check out the trailer below!
CHARLIE COMPANIES shows how they created their new NFL Network ID’s in this video below. Using Cinema 4D, they seemed to have camera mapped a flat image (after cutting it up in Photoshop) onto 3D geometry and added a bone system for some slight movement. The key to this technique is to not travel to far on an angle one way or the other, or you will start to see the imperfections of a flat image being wrapped around geometry. Very well done, love the breakdown!
Gotta love movies that you stay to watch the end credits, because you know even that is going to be awesome. It’s awesome how they still nod to the comics, PROLOGUE and their team killed it. Check it out below!
In celebration of Summer, I have been working from the beach so my apologies for the lack of posts! But we are back now with some awesome summertime work! CAPACITY just shared their new summer branding montage for CW, check it out below!
The first 3/4 of this spot is really well done with a great concept. The subtle and not-so-subtle changes around the main character are great, and the evolution through time reads extremely well. For such a strong spot at the top, I did think the end could have been a bit stronger rather than throwing the brush up into the sun and having it transform. All in all, some great inspiration here. Check it out below!