DISCOVERY CHANNEL releases new promo for SHARK WEEK – IT’S A BAD WEEK TO BE A SEAL!

First off, I love the concept.  I like the marketing strategy behind it and although it’s a little messed up, thousands of these seals don’t make it during the breach period off the coast of South Africa.  With that said, it looks like the shark footage was a roto of previous shark week footage.  The handy-cam and chaotic acting definitely sells the spot.  What do you think?

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DISNEY PIXAR NEW “BLUE UMBRELLA” SHORT!!!

So I went to see MONSTERS UNIVERSITY this weekend, and was excited to see PIXAR’S new short like they have before every new movie.  They called it BLUE UMBRELLA.  The style was quite different from their usual look, taking a much more photo realistic approach.  At some points I couldn’t tell if it was real footage composited with the 3D characters.  The music (by Sarah Jaffe) and the story worked perfectly, and it looked absolutely gorgeous.  Check out the trailer below!

DISNEY PIXAR BLUE UMBELLA SHORTScreen Shot 2013-06-23 at 10.57.10 PM

BRAND NEW SCHOOL creates 5000 Years for SONICARE

The first 3/4 of this spot is really well done with a great concept.  The subtle and not-so-subtle changes around the main character are great, and the evolution through time reads extremely well.  For such a strong spot at the top, I did think the end could have been a bit stronger rather than throwing the brush up into the sun and having it transform.  All in all, some great inspiration here.  Check it out below!

NATHAN LOVE creates “CARL THE KIND CRAB” for KELLOGS

I’m sure you have seen this floating around the commercial breaks.  NATHAN LOVE creates “Carl the kind crab” for Kellogs.  Thought I’d share this, brings back memories from those crazy cereal commercials growing up, glad it still carries on somewhere.

PIXOMONDO lends hand for awesome HBO GAME OF THRONES spot!

TIME WARNER CABLE and HBOGO now have an awesome new promo for the hit series, GAME OF THRONES featuring Daenerys Targaryen and her CG dragons!  I don’t know about you, but I can’t get enough of those things, so well done.  Check out the spot below.

TENDRIL creates new “Mercurial Vapor IX” spot for NIKE

As I was watching this spot, it reminded me of a Lamborghini-luxury car type-of advertisement.  So high end, romancing different parts of the shoe in a sleek environment. Check it out below!

SVPERBE teams up with MOLESKINE and DISNEY for new promo!

Well, if you know me at all I’m a sucker for Disney.  I love the idea behind this promo, keeping true to the hand drawn design.  Not an easy task to pull off, and great reveal at the end.  Take a look below, along with some BTS shots!

GLASSWORKS AMSTERDAM creates new GSTAR RAW commercial!

This is an exceptional motion graphics piece titled “THE ART OF RAW” by GLASSWORKS AMSTERDAM.  Dealing with incredibly fine detail, and accurate mechanics makes this commercial a success.  The concept behind the journey of the thread is awesome, and I like the non traditional ending too.  Check it out below!