I’m not sure if words can even do this one justice…You may just have to check out the breakdown below…
So I posted the original version a little while ago, and now here is the behind the scenes for PSYOPS new “RETHINK BUTTS” ad. It includes a breakdown of style frames, previz, animatics, and render passes. Check it out below.
An awesome look at the making of Panera’s new “Live Consciously / Eat Deliciously by 1st Ave Machine! It’s always a breath of fresh air to see things done practically once in a while, even if it can be done just as easily in 3D.
SEE ORIGINAL SPOT HERE:
Such an amazing way to represent a global problem. PSYOP re-imagines the inside of a cigarette, making it a vast world of toxic waste. Check it out below!
If you are in advertising you will certainly enjoy this one. LOUIS C.K. takes a different approach on a new promo for his upcoming HBO comedy special, explaining how a typical promo would play out if he were to do one. Check it out below!
TIME WARNER CABLE and HBOGO now have an awesome new promo for the hit series, GAME OF THRONES featuring Daenerys Targaryen and her CG dragons! I don’t know about you, but I can’t get enough of those things, so well done. Check out the spot below.
PSYOP “on behalf of” WEIDEN + KENNEDY creates 6 min. long animation for the COCA COLA WORLD in ATLANTA titled, HAPPYFICATION! This is not a new animation, although I had the pleasure of visiting the COKE Museum recently and was incredibly and pleasantly surprised when I sat down to watch this before going on my “self guided tour”. Not only was the animation gorgeous, but the unique and original character design, the hilarious story, the vast world and of course, then catchy songs and smooooth voice-overs. I recommend both the video and museum, although try not to make the same mistake I did by sampling ALL 65 different sodas from across the world…
WOW…POLYNOID really went all in on these. Beautiful animations and vibrant color choices to create very elegant ID’s for MTV. Check it out below!
These ID’s are heavy 3D, dynamic animations that flow nicely and look awesome. Good to see a 3D rebrand with a different approach / thinking. Check some of them out below!
I just recently came across this making of video for Discovery Science. I thought it was relevant to share with you anyhow, because this stuff is always awesome and you can always get better this way. From 3D to green screen to composite, ANALOG breaks down one of their idents. Check it out below.