ANIMAL LOGIC with unbelievable GREAT GATSBY VFX BREAKDOWN!

I have been waiting for this…

There was an incredible amount of VFX work that went into this movie, and most would never even know it without this breakdown.  Check it out below.

Thanks Chris for the link.

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DISCOVERY CHANNEL releases new promo for SHARK WEEK – IT’S A BAD WEEK TO BE A SEAL!

First off, I love the concept.  I like the marketing strategy behind it and although it’s a little messed up, thousands of these seals don’t make it during the breach period off the coast of South Africa.  With that said, it looks like the shark footage was a roto of previous shark week footage.  The handy-cam and chaotic acting definitely sells the spot.  What do you think?

CHARLIE COMPANIES shares BTS for NFL Network ID’S!

CHARLIE COMPANIES shows how they created their new NFL Network ID’s in this video below.  Using Cinema 4D, they seemed to have camera mapped a flat image (after cutting it up in Photoshop) onto 3D geometry and added a bone system for some slight movement.  The key to this technique is to not travel to far on an angle one way or the other, or you will start to see the imperfections of a flat image being wrapped around geometry.  Very well done, love the breakdown!

BRAND NEW SCHOOL creates 5000 Years for SONICARE

The first 3/4 of this spot is really well done with a great concept.  The subtle and not-so-subtle changes around the main character are great, and the evolution through time reads extremely well.  For such a strong spot at the top, I did think the end could have been a bit stronger rather than throwing the brush up into the sun and having it transform.  All in all, some great inspiration here.  Check it out below!

VIEWPOINT CREATIVE updates agency REEL!

Here is our updated agency reel from VIEWPOINT CREATIVE.  Much of the work featured here you can also find on my website, http://www.jvarta.com for the full spots out of the compilation.  Check out our updated website as well @ viewpointcreative.com