ANIMAL LOGIC with unbelievable GREAT GATSBY VFX BREAKDOWN!

I have been waiting for this…

There was an incredible amount of VFX work that went into this movie, and most would never even know it without this breakdown.  Check it out below.

Thanks Chris for the link.

BRAND NEW SCHOOL creates 5000 Years for SONICARE

The first 3/4 of this spot is really well done with a great concept.  The subtle and not-so-subtle changes around the main character are great, and the evolution through time reads extremely well.  For such a strong spot at the top, I did think the end could have been a bit stronger rather than throwing the brush up into the sun and having it transform.  All in all, some great inspiration here.  Check it out below!

NATHAN LOVE creates “CARL THE KIND CRAB” for KELLOGS

I’m sure you have seen this floating around the commercial breaks.  NATHAN LOVE creates “Carl the kind crab” for Kellogs.  Thought I’d share this, brings back memories from those crazy cereal commercials growing up, glad it still carries on somewhere.

PSYOP shares BTS for EARTH DAY “RETHINK BUTTS”

So I posted the original version a little while ago, and now here is the behind the scenes for PSYOPS new “RETHINK BUTTS” ad.  It includes a breakdown of style frames, previz, animatics, and render passes.  Check it out below.

1ST AVE MACHINE shares BTS for new PANERA “LIVE CONSCIOUSLY / EAT DELICIOUSLY”

An awesome look at the making of Panera’s new “Live Consciously / Eat Deliciously by 1st Ave Machine!  It’s always a breath of fresh air to see things done practically once in a while, even if it can be done just as easily in 3D.

SEE ORIGINAL SPOT HERE: