DISCOVERY CHANNEL releases new promo for SHARK WEEK – IT’S A BAD WEEK TO BE A SEAL!

First off, I love the concept.  I like the marketing strategy behind it and although it’s a little messed up, thousands of these seals don’t make it during the breach period off the coast of South Africa.  With that said, it looks like the shark footage was a roto of previous shark week footage.  The handy-cam and chaotic acting definitely sells the spot.  What do you think?

Advertisements

ANALOG shares BTS process of DISCOVERY SCIENCE IDENT!

I just recently came across this making of video for Discovery Science.  I thought it was relevant to share with you anyhow, because this stuff is always awesome and you can always get better this way.  From 3D to green screen to composite, ANALOG breaks down one of their idents.  Check it out below.