CHARLIE COMPANIES shows how they created their new NFL Network ID’s in this video below. Using Cinema 4D, they seemed to have camera mapped a flat image (after cutting it up in Photoshop) onto 3D geometry and added a bone system for some slight movement. The key to this technique is to not travel to far on an angle one way or the other, or you will start to see the imperfections of a flat image being wrapped around geometry. Very well done, love the breakdown!
So I posted the original version a little while ago, and now here is the behind the scenes for PSYOPS new “RETHINK BUTTS” ad. It includes a breakdown of style frames, previz, animatics, and render passes. Check it out below.
Such an amazing way to represent a global problem. PSYOP re-imagines the inside of a cigarette, making it a vast world of toxic waste. Check it out below!
WOW…POLYNOID really went all in on these. Beautiful animations and vibrant color choices to create very elegant ID’s for MTV. Check it out below!
So I was watching cartoon network and this quick ID came up that made me pause, rewind and then take pictures of it with my phone. I have never seen a network come out and say that the direction the industry is going in may not be the best. It seems like everything is becoming simplified to the point where some networks are just text. It starts by saying, “Showing how many popular brand logos have radically simplified over the years”… “CARTOON NETWORK decided to show the progression of their logo, from the original 1991 pre launch logo featuring the Flintstones, to todays current logo. Underneath it says, “always starting with something interesting…then trending towards stupidly hip”. The ID wraps up with, “Some things shouldn’t change”. I love this honesty. And yes, it is the truth.
Brilliant! Hilarious! Man I love these spots!! Incredible accuracy to animation really makes you believe the animals are in fact inflated and move accordingly. Do yourself a favor and check out all of them below, along with original concept art.