DISCOVERY CHANNEL releases new promo for SHARK WEEK – IT’S A BAD WEEK TO BE A SEAL!

First off, I love the concept.  I like the marketing strategy behind it and although it’s a little messed up, thousands of these seals don’t make it during the breach period off the coast of South Africa.  With that said, it looks like the shark footage was a roto of previous shark week footage.  The handy-cam and chaotic acting definitely sells the spot.  What do you think?

TENDRIL created STYLE FRAMES NEW YORK conference open!

From what I have seen from TENDRIL, this open for STYLE FRAMES is way out of the box from their usual.  It seems like they were able to just be flat out creative on this one, with little restrictions.  I first saw this the morning of the STYLE FRAMES conference before the first speaker of the day, and certainly blew me away.  Check it out below, along with some awesome concept art!

STYLE FRAMES NEW YORK CONFERENCE

Sorry for the lack of activity, I was traveling to NYC for the STYLE FRAMES conference during the blizzard “NEMO”.  I made it though, and was able to see some amazing work, and meet/listen to incredibly talented people around the industry.  The concept behind the conference was to “jump-start an overdue conversation, presenting us with a real opportunity to examine, debate and find inspiration in the challenges and opportunities of the creative pitch process.”  Companies such as SUPERFAD, PSYOP, FRAMESTORE, IMAGINARY FORCES, THE MILL and many more incredible studios shared their thoughts behind the pitch, their positive experiences as well as many failures.  When I get some more time I will try and write more in depth about the conference. Oh yeah, and check out the “PITCHING IS LIKE” board attendees were able to fill out during the industry party! photo copy 2 photo copy 3 photo copy 4 photo

72andSunny creates hilarious new SAMSUNG GALAXY SUPER BOWL COMMERCIAL featuring PAUL RUDD, SETH ROGEN AND LEBRON JAMES!

You probably have seen this by now, mainly if you watched the Super Bowl last night.  SAMSUNG spent a pretty penny for this spot, bringing in the superstar names of Paul Rudd, Seth Rogen, Bob Odenkirk and Lebron James!  This is relevant to post because it’s called, “The Big Pitch”, where Paul and Seth have to pitch ideas for the new Samsung commercial.  Not quite how we do it but still entertaining!  Check it out below.

THE MISSION STUDIO creates new NIKE / Vapor Trail ad!

THE MISSION STUDIO along with WIEDEN+KENNEDY went to Madrid to shoot this new spot for NIKE.  Using a Phantom camera and a “surreal diorama field angled 20 degrees  to put all the action on a decline” with real props, this spot was definitely a success.   Check it out below!

BRICKYARD owner shares VFX tips at RULE camera Pub Night

I had the chance to sneak out for a few hours and see Dave Waller (Owner / VFX Artist of BRICKYARD VFX Boston) and Jimi Simmons (BRICKYARD VFX Artist) share some useful tips!  After a few beers and pizza we took a seat and watched as they showed samples of their work and how they achieved it.

Topics they cover are: Prepro, green screen, tracking markers, budget, the importance of backplates and much more.  Check it out below.