I’m sure you have seen this floating around the commercial breaks. NATHAN LOVE creates “Carl the kind crab” for Kellogs. Thought I’d share this, brings back memories from those crazy cereal commercials growing up, glad it still carries on somewhere.
An awesome look at the making of Panera’s new “Live Consciously / Eat Deliciously by 1st Ave Machine! It’s always a breath of fresh air to see things done practically once in a while, even if it can be done just as easily in 3D.
SEE ORIGINAL SPOT HERE:
If you are in advertising you will certainly enjoy this one. LOUIS C.K. takes a different approach on a new promo for his upcoming HBO comedy special, explaining how a typical promo would play out if he were to do one. Check it out below!
These ID’s are heavy 3D, dynamic animations that flow nicely and look awesome. Good to see a 3D rebrand with a different approach / thinking. Check some of them out below!
I just recently came across this making of video for Discovery Science. I thought it was relevant to share with you anyhow, because this stuff is always awesome and you can always get better this way. From 3D to green screen to composite, ANALOG breaks down one of their idents. Check it out below.
This is an exceptional motion graphics piece titled “THE ART OF RAW” by GLASSWORKS AMSTERDAM. Dealing with incredibly fine detail, and accurate mechanics makes this commercial a success. The concept behind the journey of the thread is awesome, and I like the non traditional ending too. Check it out below!
VIEWPOINT CREATIVE shares the new promo for the SHOWTIME and 60 MINUTES merger! I personally worked on this job, creating the animation, modeling and some of the compositing. It was a challenge for us to break open that iconic 60 Minutes clock, and make it interesting inside but keeping that Showtime feel. Check it out below!
TROIKA shares new FOOD NETWORK rebrand. Let’s here what you think!
THE MISSION STUDIO along with WIEDEN+KENNEDY went to Madrid to shoot this new spot for NIKE. Using a Phantom camera and a “surreal diorama field angled 20 degrees to put all the action on a decline” with real props, this spot was definitely a success. Check it out below!
So I was watching cartoon network and this quick ID came up that made me pause, rewind and then take pictures of it with my phone. I have never seen a network come out and say that the direction the industry is going in may not be the best. It seems like everything is becoming simplified to the point where some networks are just text. It starts by saying, “Showing how many popular brand logos have radically simplified over the years”… “CARTOON NETWORK decided to show the progression of their logo, from the original 1991 pre launch logo featuring the Flintstones, to todays current logo. Underneath it says, “always starting with something interesting…then trending towards stupidly hip”. The ID wraps up with, “Some things shouldn’t change”. I love this honesty. And yes, it is the truth.