NATHAN LOVE creates “CARL THE KIND CRAB” for KELLOGS

I’m sure you have seen this floating around the commercial breaks.  NATHAN LOVE creates “Carl the kind crab” for Kellogs.  Thought I’d share this, brings back memories from those crazy cereal commercials growing up, glad it still carries on somewhere.

1ST AVE MACHINE shares BTS for new PANERA “LIVE CONSCIOUSLY / EAT DELICIOUSLY”

An awesome look at the making of Panera’s new “Live Consciously / Eat Deliciously by 1st Ave Machine!  It’s always a breath of fresh air to see things done practically once in a while, even if it can be done just as easily in 3D.

SEE ORIGINAL SPOT HERE:

STUDIO HANSA rebrands CBS Chellozone with new ID’s!

These ID’s are heavy 3D, dynamic animations that flow nicely and look awesome.  Good to see a 3D rebrand with a different approach / thinking.  Check some of them out below!

ANALOG shares BTS process of DISCOVERY SCIENCE IDENT!

I just recently came across this making of video for Discovery Science.  I thought it was relevant to share with you anyhow, because this stuff is always awesome and you can always get better this way.  From 3D to green screen to composite, ANALOG breaks down one of their idents.  Check it out below.

GLASSWORKS AMSTERDAM creates new GSTAR RAW commercial!

This is an exceptional motion graphics piece titled “THE ART OF RAW” by GLASSWORKS AMSTERDAM.  Dealing with incredibly fine detail, and accurate mechanics makes this commercial a success.  The concept behind the journey of the thread is awesome, and I like the non traditional ending too.  Check it out below!

VIEWPOINT CREATIVE makes new SHOWTIME 60 MINUTES SPORTS PROMO

VIEWPOINT CREATIVE shares the new promo for the SHOWTIME and 60 MINUTES merger!  I personally worked on this job, creating the animation, modeling and some of the compositing.  It was a challenge for us to break open that iconic 60 Minutes clock, and make it interesting inside but keeping that Showtime feel.  Check it out below!

THE MISSION STUDIO creates new NIKE / Vapor Trail ad!

THE MISSION STUDIO along with WIEDEN+KENNEDY went to Madrid to shoot this new spot for NIKE.  Using a Phantom camera and a “surreal diorama field angled 20 degrees  to put all the action on a decline” with real props, this spot was definitely a success.   Check it out below!